• Tom Genes

Pankow Joins GWS Tourism

Heidi Pankow has more than 30 years of tourism marketing experience, most recently responsible for marketing and public relations at the Ouray Tourism Office. She has worked on regional and state tourism collaborations and initiatives including the successful Colorado Historic Hot Springs Loop, as a mentor and contractor for the Colorado Rural Academy for Tourism (CRAFT) and is an alumnus of the Colorado Tourism Leadership Journey class of 2019. She is currently the Western Colorado representative on the Colorado Scenic and Historic Byway Commission.

As a Colorado resident for more than 20 years, Pankow has a passion for the state’s unique and authentic experiences. She will be working with the Visit Glenwood Springs team in marketing, public relations, social media and digital asset management, and consumer and media outreach roles. Pankow shared, “Glenwood Springs has always been a favorite destination of mine. I’m thrilled to join the team and will work diligently to promote tourism in a responsible manner to benefit the community and visitors alike.”

Lisa Langer, director of tourism promotion, said of her new team member, “I have worked with Heidi for a number of years in her various state and regional tourism roles. She will be a great asset to Glenwood Springs and will bring fresh insight to our tourism marketing efforts.”

Pankow started her new position January 4, 2021 and can be reached for marketing and media inquiries:

Heidi Pankow


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